The basic driving force of Kenweb360 is the awareness that websites can evolve, transcend to unbelievably impressive forms, and keep doing so endlessly. The reason why majority of the websites seen today are cluttered and disjoint is something very obvious, it is just that sadly; most designers are conveniently closing their eyes at it.

The reason for these websites not catching up with time and not staying at par with other technologies around them is the fact that they are still developed through outdated procedures. Still stuck to the old print era patterns, link driven table of contents and page formats, they do the gross mistake of not capitalizing on the inherent opportunities of the digital medium they exist in. This scenario definitely calls in for a new breed of websites, websites that are smarter, websites that are stronger.